EDP is the main player in the energy sector in Portugal and one of the largest listed Portuguese companies in the PSI-20 index.
In 2012 launched the "Community EDP", a virtual community for all customers of the free market, with more than 1 million registered users.
Our challenge was to create a virtual community, the consumer aggregator of the EDP client universe in the free market, providing them with a variety of benefits, from discounts on services and associated products, offers and hobbies, in order to foster customer loyalty. brand.
Thus, the development of the EDP Community that we have presented - and that has the creative concept of the LEO Burnett agency - has materialized in a site / portal - desktop and mobile - that reconciles the slope of community / virtual neighborhood, with a portal and with mechanics of collective purchases.
It has a database and log management system with database compilation, and allows you to manage all the offers, partners, hobbies and various contents available to your users.
On the site it is also possible to simulate the estimated savings level with the community partners in the user's area of residence, receive the digital discount card (card application), search partners, offers and benefits on the smartphone.
An ambitious challenge in which we were responsible for all the technological development of the portal and to which we remain linked by the implementation / daily management of the different dynamics of the community.
project: EDP Community
year: 2012visit website
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