IAB (Interactive Advertising Bureau) is the largest and most respected global association of Digital Interactive Content and Communication companies.
Present in Portugal since 2014, IAB includes some of the main Media Groups in Portugal, such as Cofina, Global Media, Media Capital, RTP or SIC, the main Media and Communication agencies, such as GroupM, Havas or Nova Expressão and other relevant players in the industry like Google, MEO or Microsoft.
The work of IAB Portugal extends to 3 fundamental areas for the Portuguese Market: Standards, Templates and Best Practices; Research, Development and Training; Representativeness, Mediation and Market Defense.
IAB Portugal did not have any digital presence since its creation. The aim was to create a website with the main objective of publicizing the activity of the Association in Portugal, promoting the enrolment of new members and providing relevant content to the different stakeholders in the sector.
DigitalWorks was selected by IAB Portugal for the full development of the new Wordpress Website, from its visual and UX design, to its programming. The new site offers important tools and access to varied content: digital events agenda (inside and outside Portugal), offer of training courses and access to a very relevant set of articles in the sector, divided by themes, with access to knowledge produced by the IAB worldwide, through the E-Library - https://iabportugal.net/e-library/.
Users also have access to a reserved area, where they can access information and documentation related to the Association's activity. An area dedicated to "Training" can also be found, with on-site courses, as well as international courses with access provided by IAB Portugal.
client: IAB Portugal
project: Website Wordpress
year: 2018visit website
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